The Flamingo Journal - Sir Edmond Gin

When Mr West dared us to ‘name one genius that ain’t crazy’ in his song Feedback, he was, of course, first and foremost alluding to his himself. But chances a...

The Beaufort Bar

Music, magic and drama in the Savoy Hotel

It’s rare to find a place that has so much historical significance as the Savoy Hotel in London. The gin capital of the world is a better place for its mere e...

Serve: Turning The Other Cheek

The taste of mediterranean serenity

Sometimes a travel loving bird has to rest his feathers. Even a flamingo like myself; I may be far from average but in some respects I’m no different from a b...

Gifting season is here, now what?

You can’t go wrong with gin

You’re the greatest gift of all, without a doubt. Yet you don’t want to show up to your family dinners and friend gatherings empty-handed. You can’t go wrong ...

And God... created Mrs Brigitte Bardot

She became the definition of seductive beauty when the Western world was still struggling to come to terms with our inherent sensuality. Et Dieu… créa la femm...

Forever twenty-seven

The short life of Mr Jimi Hendrix

Four years. That’s all it took for a guitar virtuoso from Seattle to become a superstar and stay twenty-seven forever. The impact of his art and persona on po...

Serve: Spanish Fly

What’s your poison?

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The tenth part of our journey tells the venomous stor...

Welcome to Miami!

Step into a dream called Sweet Liberty

Man, how I love Miami. Whenever I fly in and spot the skyline, my feathers automatically turn to a brighter shade of pink. The palm trees, the endless beaches...

Sir Edmond Gin invites Mr Elliot Ball

Takeover at Bar TwentySeven

In the run-up to our much awaited takeover at Bar TwentySeven in Amsterdam, I caught up with Mr Elliot Ball. The bartender extraordinai...

Serve: The Final Retreat

Unearthing a tropical mystery

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The eighth part of our journey is dedicated to The Fi...

“A signature serve is every bartender’s dream”

Meet Sir Edmond & Sound winner Mr Allan Brown

Mr Allan Brown will forever be known as the winner of the world’s first cocktail & sound pairing competition. With his Frank Sinatra inspired serve My Way...

Allan Brown wins Sir Edmond & Sound Cocktail Competition, Netherlands

First cocktail & sound pairing competition ever

Allan Brown is the winner of Sir Edmond & Sound, the world’s first cocktail & sound pairing competition. In the Tunes Bar of the Conservatorium Hotel ...

The Clumsies

The awesomest all-day bar of Athens

Sometimes all you have to do to upgrade reality is open the nondescript gates in an unremarkable street. Sometimes that unremarkable street is named Praxitelo...

The King of Sex

How Tom Ford became an American icon

If Jay-Z drops your name a dozen times in a song, you’ve got it made. Fashion designer, film director and multi millionaire Tom Ford has become an American ic...

Exploring East London

Stay nameless at untitled restaurant and bar

Standing in front of 538 Kingsland Road in East London, the untitled restaurant and bar doesn’t look like much. Housed in a grey, one-storey building, it seem...

The story of Juniper

Rise of a rebellious berry

Juniper is at the heart of Sir Edmond Gin, and of gin and its Dutch predecessor jenever in general. It’s harvested, I kid you not, by beating the juniper tree...

Sir Edmond & Sound

The competition that makes cocktails talk

Let me serve you 'Sir Edmond & Sound', world’s first cocktail and sound pairing competition. Where the best bartenders of the Netherlands will spice up th...

Serve: Later Gator

The inside joke of two spirited gentlemen

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first six parts were dedicated to The Clover Club...

Actress, muse, singer and style icon

Jane Birkin: Britain’s Brigitte Bardot?

Being the daughter of an actress and a World War II spy, Jane Birkin was destined to inherit her parents’ artistic and adventurous nature. Her musical and rom...

Molecular mixology at its best

The dark arts of The Alchemist

Spectacular. There’s no better word to describe what’s going on at The Alchemist. Some cocktails are art, but theirs are nothing less than theatre. The ‘dark ...

The story of Vanilla

Why am I called Sir Edmond?

Coming from the island of Réunion, the Vanilla capital of the world, I take my botanicals very seriously. They are presents of Mother Nature, aren’t they? Six...

The time capsules of Andy Warhol

Work of genius or bunch of rubbish?

During the final thirteen years of his life, pop art god and rebel extraordinaire Andy Warhol made 610 ‘time capsules’ filled with personal belongings and fou...

Serve: Fire Bird

For the heat-seeking adventurers

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first five parts were dedicated to The Clover Clu...

The curious life of Ms Kate Moss

From scrawny teenager to supermodel

She’s the model other models aspire to be. The muse photographers fall hopelessly in love with. The embodiment of rock and roll in a world that prefers glitte...

The rebel that redefined cinema

90 years ago today a film genius was born

The movie theater is one of those places that never ceases to amaze me. Whenever I’m in need of a soul-stirring impulse I turn to the big screen, taking in th...

Dive into new adventures, Sir Edmond style

The world’s first gin brand with swim shorts

To help the male half of humanity dive into new adventures in style, Sir Edmond teamed up with Amsterdam based swim shorts brand Mr.Bowmont. The result? A met...

“Every element in a drink has to be perfect”

Meet Mr Ben Lobos, the Netherlands’ best bartender

Looking for a best bartender cure? Rotterdam cocktail bar Dr. delivers, again and again. Succeeding his colleague Mr Alberto Matallana, Mr Ben Lobos is now th...

We need to talk about Mr Herman Jansen (1859-1935)

Or: How a genever giant made his mark

In its heydey, Schiedam had over 400 distilleries and shipped seventy million liters of genever a year. Mr Herman Jansen was one of the city’s and industry’s ...

The other Hepburn

Queen of Hollywood

If you say Hepburn, nine out of ten people will say Audrey. But the other Hepburn, Katharine, remains to be the only woman ever to win four Academy Awards (Ms...

Seven beautiful island escapes in Europe

Peace and quiet in the Mediterranean

Cape Verde, The Canary Islands, the Caribbean - they aren’t exactly around the corner for a bird based in Amsterdam. Which is why I flew across the European c...

Serve: The Upper Hand Collins

The story of a hoax gone sour

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first four parts were dedicated to The Clover Clu...

Honour thy father

An ode to the boys who became men

Not to go all religious on you, but fatherhood, like motherhood, is no trivial matter. It awakens dormant superpowers. It changes the wiring in one’s brain. I...

The story of Ginger

Rooted in Asia, loved around the globe

Have you ever tried a ginger shot? I have and I can assure you: it’s not for the faint-hearted. A small cup is enough to make your mouth explode. Ginger isn’t...

Amsterdam Sessions

A Friday evening in THE BUTCHER’s Forbidden Garden

Summer is upon us! Maybe not officially, but certainly spiritually. To celebrate the arrival of sunny days without end, Sir Edmond and fashion brand Goosecraf...

Ruby, ruby, ruby, ruby

Do you know what you’re doing to me?

My loyal followers might have noticed I have a crush on Copenhagen. Noma, Two Socks, the Copenhagen Gin Festival - it’s everything a gin lovin’ bird could wis...

Two wonderfilled floors

Set foot in Sketch, London

The story of Sketch, stretched across two wonderfilled floors of a converted eighteenth century building in Mayfair. The venue has five different restaurants/...

From battlezone to poolside

The legacy of photographer Slim Aarons

Slim Aarons–with a name like that you’re bound to be famous. Born George Allen Aarons in 1916, he enlisted in the U.S. Army at the age of 18 and soon found hi...

One restaurant to rule them all

Ascend to Copenhagen’s food heaven Noma

Chef René Redzepi knows his way around the Nordic cuisine, and he’s got two Michelin stars (since 2008) to prove it. Noma, four time winner of the title ‘Worl...

It’s a Tess world

Ms Tess Posthumus laughs a lot while talking, spreading a happy energy that will make even the grumpiest bird sing. I caught the much sought-after Dutch barte...

Let’s reinvent Mother’s Day, shall we?

A salute to our female superheroes

She’s the one who brought you into this world. Who nursed you, watched over you and witnessed your first steps with a smile on her face. You two have a bond t...

Long live the King(sday)

An ode to His Royal ‘Willy’

28 January 2013 was a memorable day. Beatrix, queen regnant of the Kingdom of the Netherlands since 1980, announced her abdication, leaving the throne to her ...

Serve: Up and Over

The truth is in the adventure

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first three parts were dedicated to The Clover Cl...

The story of Cinnamon

An Asian mystery unraveled

An Asian mystery unraveled Coming from the island of Réunion, the Vanilla capital of the world, I take my botanicals very seriously. They are presents of Mother Nature, aren’t they? Six...

Meet our Brand Ambassador

Sir Sandro Ivanić, our new Brand Ambassador for The Netherlands

We are proud to introduce our new brand ambassador for The Netherlands, Sandro Ivanić. A mixologist raised in Croatia, who spread his wings, flew away and lan...

Be there or be elsewhere (less fun)

Amsterdam Cocktail Week kicks off

The Sir Edmond serves are ready, the food pairings are ready, I’m more than ready. How about you? All set for the second edition of Amsterdam Cocktail Week? I...

A new member of the flock

Sir Martin Ambrass, our Brand Ambassador for The Baltic States

We are proud to introduce a new member to the flock once more, our new brand ambassador for the Baltic States, Sir Martin Ambrass. Martin was raised in Riga a...

Special serves for a spirited week

Mouth-watering food included

You know what makes my gin journey so addictive? Witnessing my rebellious flock enjoying each and every sip. At Amsterdam Cocktail Week, I raise the stakes wi...

A world of endless flavours

Welcome to Denmark’s gin nirvana

As of last year, gin nirvana can be found in Denmark. It has it all: the spirits, the skills, the showmanship. I descended into Aarhus to have a chat with Two...

Q&A with a cocktail master from Malmö

Meet Swedish sun chaser Mr Jonatan Brinte

Paddy’s wine and gin bar is a key player in Malmö’s cocktail scene. While visiting the Swedish city to celebrate new friendships, I caught up with 25 year old...

What to do for Valentine’s Day?

One sweet surprise to rule them all

Lovers, we need to talk about Valentine’s Day. This year, set your reservations about the ‘Hallmark holiday’ aside and make a toast. To togetherness, to futur...

Patrons of the peculiar

A culinary voyage in London

From the moment I first passed its large wooden doors, The Trading House didn’t stop to amaze me. This residence on 89-91 Gresham Street in London houses ‘a w...

Amsterdam Cocktail Week

Shake your tailfeather at Tunes Bar

Dearest flock, mark your calendars! From Monday 5 to Sunday 11 March, the Amsterdam Cocktail Week will be in full swing. Come and find me at the Tunes Bar for...

Touchdown on UK soil

Sir Edmonds Gin lands in London

Sometimes, when the daily grind of life creeps up from behind, I like to just fly off and go wherever my wings take me. Unafraid and undaunted, because beyond...

Serve: The Flower Next Door

An unusual little thing called love

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first two parts were dedicated to The Clover Club...

The 10 commandments for 2018

Your New Year’s resolutions done right

It’s that time of year again. And sweet mother of birds, do I love the anticipation! What unusual characters does 2018 have up its sleeve? Who is going to mak...

NYE under a palm tree

6 places to start 2018 in style

Wherever they may be, palm trees remind me of home. I grew up on the tropical island of Réunion, you see. Standing knee-deep in a blue lagoon is kinda my thin...

The perfect gift does not exi-

Never mind

Can I be frank with you? Not Sinatra or Underwood, but honest? Christmas was never really my thing. I’m a tropical bird from Réunion, east of Madagascar. Nort...

Serve: The Free Bird

Release your inner rebel

In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first part of our journey was dedicated to The Cl...

The man, the myth, the mystery

The true story of Santa Claus

S ome say Santa was invented by Coca-Cola. Some say Mr Claus owes his fame to Charles Dickens’ A Christmas Carol. I say he is a complex combination of histori...

Sir Edmond Gin tasting at Hutspot

Treat your tonsils to my rebellious spirit

Attention, fellow Sirs and Lady birds alike! I’m proud to present to you: the perfect Christmas gift. It’s bottled, it’s unusual, it’s arousing. Come and find...

A dash of Denmark on the Champs-Élysées

Fine dining amidst Scandinavian sophistication

Some places make the feathers on my back stand straight up - and I mean that in the most positive way possible. My beloved Paris is home to such a place. Two o...

Jungle Paradise

Embrace nature in sun-soaked Mexico

Remember my excitement about the idyllic farmhouse La Granja in Ibiza? Let me tell you a little secret: an equally unusual home away from home is waiting for y...

Pink king in the North

Sir Edmond makes its way to Denmark Being the rebellious migratory bird that I am, I want the whole world to taste my gin. After all, modesty is for doves, right? Making the rounds over...

Perfect serve: The Clover Club

The return of a pre-Prohibition era classic In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first part of our journey b...

A different vision, redefining the standards

Meet pioneer photographer Mr Peter Lindbergh Have you ever heard of a bird or man that made history by following the flock? Me neither. Mr Peter Lindbergh (1944) is the epitome of a reb...

We’re setting off to Ibiza...

Find peace at this idyllic farmhouse There is a place that lets you dream with your eyes wide open. A farmstead set among the pastoral islands of Ibiza, the Spanish island in the Medite...

One man, 600.000 cocktails

Meet master bartender Mr Timo Janse Mr Timo Janse is not your average bartender, he is an unusual character. In his career, he has made over 600.000 cocktails. About once a month, the m...

The cool, the food and the spirits

Urban jungle Bar Botanique has it all As I made my way north, seeing the tropical greenness of my birthplace Réunion fade out of sight, I settled on Amsterdam as my destination. As soon...

Are you ready to fly?

Flamingo’s are curious creatures. How I know? Because I am one. You can call me Sir Edmond. Being a migratory bird from the island of Réunion, east of Madagascar, the winds have blown m...

Sir Edmond Gin is a rebellious spirit with an unusual character. This is my story. My secret? A boundless appetite for new adventures. So sit back, treat yourself to my vanilla infused gin, and let The Flamingo Journal amuse you with stories about rebellious people and unusual places the world over.

Sir Edmond Gin is a rebellious spirit with an unusual character. This is my story. My secret? A boundless appetite for new adventures. So sit back, treat yourself to my vanilla infused gin, and let The Flamingo Journal amuse you with stories about rebellious people and unusual places the world over.

BE PART OF THE JOURNEY

BE PART OF THE JOURNEY

INFO@SIREDMONDGIN.COM

INFO@SIREDMONDGIN.COM