Who is your Mother of the Year?
I n his song Papaoutai, Belgian artist Stromae sings (in French): ‘Everybody knows how to make babies, but nobody knows how to make fathers.’ The same goes for mothers. Nobody [...]
Sir Edmond arrives in gracious Greece
G reece is considered the cradle of Western civilisation and might very well be the country with the richest history. Besides being the birthplace of many famous philosophers, mathematicians and artists, [...]
Sir Edmond is coming to Croatia
C roatia has got it all: mountains, beaches, islands, historical cities (Dubrovnik!) and one of the most beautiful national parks in Europe... After setting foot in Slovenia earlier this year, we now [...]
Sir Edmond sets foot in stunning Slovenia
T he world is our playground. Breaking boundaries has always been one of the main goals of our gin journey. After partnering with a new Italian importer and starting a transatlantic adventure [...]
Go wild for World Wildlife Day
W hat do you think of when you think of wildlife? Africa, most likely. Going on safari in a four-wheel drive, hoping to see the ‘big five’ in a poacher-free game reserve. A [...]
Sir Edmond starts unique partnership in Canada
"A re you up for a transatlantic adventure?” When this question arrived at the Sir Edmond headquarters, we immediately said yes. The Liquor Control Board of Ontario (LCBO) has selected our gin [...]
Raise your glass on World Bartender Day
L ike a bird needs wings to fly, we need other people’s company to feel alive. The past year has proven to be a challenging one: many social gatherings were cancelled and [...]
A very fruity Valentine’s Day
F ebruary is full of promise. Spring gently announces itself, new life develops and love is in the air, waiting to be celebrated. Whatever your plans for Valentine’s Day may be, we’ve [...]
The man with an eye for icons
H is archive consisted of more than 300.000 pictures. In the 1960s, 1970s and 1980s, every celebrity that mattered was photographed by Oscar Abolafia (1935-2020). The amazing book Icons by Oscar captures them [...]
Recap: What happened in ‘crazy’ 2021?
2 021 was an adventurous and action-packed year, full of new friendships, exciting collaborations and fresh ideas for the future. Along the way we picked up eight medals from the world’s most [...]