To help the male half of humanity dive into new adventures in style, Sir Edmond teamed up with Amsterdam based swim shorts brand Mr.Bowmont. The result? A meticulously designed garment that will feel like a second skin and make the lady birds’ heads turn.
Tropical islands are my natural habitat. I just can’t think of a better place to spend time with lovers, friends, family, and – why not? – random strangers. As a long-legged creature of pleasure, nothing gives me more joy than observing beach and poolside fashion. So when Mr.Bowmont came along and proposed a partnership, I didn’t think twice.
Et voilà, now Sir Edmond is the world’s first gin brand with its own swim shorts. An off-white eyecatcher made of soft peach polyester, featuring two side pockets, one back pocket, signature embroidering, and a printed pattern of, you’ve guessed it, flamingo’s. Not too short, but certainly not too long. Because as Mr.Bowmont famously put it: “Swim shorts should be like a good speech. Long enough to cover the essentials, short enough to keep you interested.”
In honour of the launch, there’s a special combo available: the Sir Edmond x Mr.Bowmont swim shorts + a bottle of Sir Edmond Gin for €99. Get yours here!