At Sir Edmond Gin, we’ve embraced this responsibility wholeheartedly. Sir Edmond Gin is a product of the world, and it only feels right to acknowledge our responsibility to return the favour, especially in the face of growing threats extraordinary wildlife and ecosystems. That’s why, with every bottle sold, a portion of the proceeds is donated directly to the African Wildlife Foundation (AWF). By choosing to donate to charity through our product, you contribute to an organisation that has been a beacon of hope for Africa’s wildlife an decosystems since 1961.
The African Wildlife Foundation
The African Wildlife Foundation has spent over six decades championing the cause of wildlife conservation, habitat protection, and community empowerment across the African continent. They address the unique challenges each region faces with a clear vision: a future where Africa’s development includes thriving wildlife and wild lands as a cultural and economic asset for future generations. Their work is crucial not just for Africa, but for the world, as the continent is home to essential natural resources that support global ecosystems. So if you donate to this beautiful charity through Sir Edmond Gin, you support AWF’s tireless afforts to protect Africa’s most iconic animals from extinction.
AWF believes that the key to successful conservation depends on the involvement of the local communities. By promoting sustainable livelihoods, they ensure that people benefit from wildlife conservation, creating a harmonious balance between humans and nature. Additionally, AWF recognizes that Africa’s ecosystems play a vital role in the fight against climate change, leading to initiatives like reforestation projects and protection of carbon-rich habitats. Raising awareness about these issues and how to fight them is also crucial in the journey toward a better future. They advocate for stronger wildlife protection laws and educate generations about the importance of conservation.
Join us in making a difference
At Sir Edmond Gin, we believe that every small action is a step in the right direction. By enjoying our gin, you are not just savouring a premium spirit, but you are also actively contributing to the preservation of Africa’s wild beauty for generations to come. Our commitment goes beyond donations. We are passionate about raising awareness of the challenges Africa’s wildlife and communities face. So this International Charity Day, and every other day coming forward, we hope to inspire you to take action. Whether this is by donating, advocating or simply spreading the word, you are working towards a better future. It is a simple yet powerful way to make a difference.
Just sip your gin and donate to charity
As you raise your glass of Sir Edmond Gin, remember that every sip supports a brighter, more sustainable future for Africa. Together, we can ensure that both wildlife and people can thrive, now and for many years to come. So, pay a little extra attention to the African Wildlife Foundation on this International Day of Charity, and every other day to come.
Get your bottle(s) of Sir Edmond Gin here and help preserve Africa’s wildlife and ecosystems.