READ MORE The other side of Orson Welles When Mr West dared us to ‘name one genius that ain’t crazy’ in his song Feedback, he was, of course, first and foremost alluding to his himself. But chances a... READ MORE The Beaufort Bar Music, magic and drama in the Savoy Hotel It’s rare to find a place that has so much historical significance as the Savoy Hotel in London. The gin capital of the world is a better place for its mere e... READ MORE Serve: Turning The Other Cheek The taste of mediterranean serenity Sometimes a travel loving bird has to rest his feathers. Even a flamingo like myself; I may be far from average but in some respects I’m no different from a b... READ MORE Gifting season is here, now what? You can’t go wrong with gin You’re the greatest gift of all, without a doubt. Yet you don’t want to show up to your family dinners and friend gatherings empty-handed. You can’t go wrong ... READ MORE And God... created Mrs Brigitte Bardot She became the definition of seductive beauty when the Western world was still struggling to come to terms with our inherent sensuality. Et Dieu… créa la femm... READ MORE Forever twenty-seven The short life of Mr Jimi Hendrix Four years. That’s all it took for a guitar virtuoso from Seattle to become a superstar and stay twenty-seven forever. The impact of his art and persona on po... READ MORE Serve: Spanish Fly What’s your poison? In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The tenth part of our journey tells the venomous stor... READ MORE Welcome to Miami! Step into a dream called Sweet Liberty Man, how I love Miami. Whenever I fly in and spot the skyline, my feathers automatically turn to a brighter shade of pink. The palm trees, the endless beaches... READ MORE Sir Edmond Gin invites Mr Elliot Ball Takeover at Bar TwentySeven In the run-up to our much awaited takeover at Bar TwentySeven in Amsterdam, I caught up with Mr Elliot Ball. The bartender extraordinai... READ MORE Serve: The Final Retreat Unearthing a tropical mystery In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The eighth part of our journey is dedicated to The Fi... READ MORE “A signature serve is every bartender’s dream” Meet Sir Edmond & Sound winner Mr Allan Brown Mr Allan Brown will forever be known as the winner of the world’s first cocktail & sound pairing competition. With his Frank Sinatra inspired serve My Way... READ MORE Allan Brown wins Sir Edmond & Sound Cocktail Competition, Netherlands First cocktail & sound pairing competition ever Allan Brown is the winner of Sir Edmond & Sound, the world’s first cocktail & sound pairing competition. In the Tunes Bar of the Conservatorium Hotel ... READ MORE The Clumsies The awesomest all-day bar of Athens Sometimes all you have to do to upgrade reality is open the nondescript gates in an unremarkable street. Sometimes that unremarkable street is named Praxitelo... READ MORE The King of Sex How Tom Ford became an American icon If Jay-Z drops your name a dozen times in a song, you’ve got it made. Fashion designer, film director and multi millionaire Tom Ford has become an American ic... READ MORE Exploring East London Stay nameless at untitled restaurant and bar Standing in front of 538 Kingsland Road in East London, the untitled restaurant and bar doesn’t look like much. Housed in a grey, one-storey building, it seem... READ MORE The story of Juniper Rise of a rebellious berry Juniper is at the heart of Sir Edmond Gin, and of gin and its Dutch predecessor jenever in general. It’s harvested, I kid you not, by beating the juniper tree... READ MORE Sir Edmond & Sound The competition that makes cocktails talk Let me serve you 'Sir Edmond & Sound', world’s first cocktail and sound pairing competition. Where the best bartenders of the Netherlands will spice up th... READ MORE Serve: Later Gator The inside joke of two spirited gentlemen In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first six parts were dedicated to The Clover Club... READ MORE Actress, muse, singer and style icon Jane Birkin: Britain’s Brigitte Bardot? Being the daughter of an actress and a World War II spy, Jane Birkin was destined to inherit her parents’ artistic and adventurous nature. Her musical and rom... READ MORE Molecular mixology at its best The dark arts of The Alchemist Spectacular. There’s no better word to describe what’s going on at The Alchemist. Some cocktails are art, but theirs are nothing less than theatre. The ‘dark ... READ MORE The story of Vanilla Why am I called Sir Edmond? Coming from the island of Réunion, the Vanilla capital of the world, I take my botanicals very seriously. They are presents of Mother Nature, aren’t they? Six... READ MORE The time capsules of Andy Warhol Work of genius or bunch of rubbish? During the final thirteen years of his life, pop art god and rebel extraordinaire Andy Warhol made 610 ‘time capsules’ filled with personal belongings and fou... READ MORE Serve: Fire Bird For the heat-seeking adventurers In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first five parts were dedicated to The Clover Clu... READ MORE The curious life of Ms Kate Moss From scrawny teenager to supermodel She’s the model other models aspire to be. The muse photographers fall hopelessly in love with. The embodiment of rock and roll in a world that prefers glitte... READ MORE The rebel that redefined cinema 90 years ago today a film genius was born The movie theater is one of those places that never ceases to amaze me. Whenever I’m in need of a soul-stirring impulse I turn to the big screen, taking in th... READ MORE Dive into new adventures, Sir Edmond style The world’s first gin brand with swim shorts To help the male half of humanity dive into new adventures in style, Sir Edmond teamed up with Amsterdam based swim shorts brand Mr.Bowmont. The result? A met... READ MORE “Every element in a drink has to be perfect” Meet Mr Ben Lobos, the Netherlands’ best bartender Looking for a best bartender cure? Rotterdam cocktail bar Dr. delivers, again and again. Succeeding his colleague Mr Alberto Matallana, Mr Ben Lobos is now th... READ MORE We need to talk about Mr Herman Jansen (1859-1935) Or: How a genever giant made his mark In its heydey, Schiedam had over 400 distilleries and shipped seventy million liters of genever a year. Mr Herman Jansen was one of the city’s and industry’s ... READ MORE The other Hepburn Queen of Hollywood If you say Hepburn, nine out of ten people will say Audrey. But the other Hepburn, Katharine, remains to be the only woman ever to win four Academy Awards (Ms... READ MORE Seven beautiful island escapes in Europe Peace and quiet in the Mediterranean Cape Verde, The Canary Islands, the Caribbean - they aren’t exactly around the corner for a bird based in Amsterdam. Which is why I flew across the European c... READ MORE Serve: The Upper Hand Collins The story of a hoax gone sour In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first four parts were dedicated to The Clover Clu... READ MORE Honour thy father An ode to the boys who became men Not to go all religious on you, but fatherhood, like motherhood, is no trivial matter. It awakens dormant superpowers. It changes the wiring in one’s brain. I... READ MORE The story of Ginger Rooted in Asia, loved around the globe Have you ever tried a ginger shot? I have and I can assure you: it’s not for the faint-hearted. A small cup is enough to make your mouth explode. Ginger isn’t... READ MORE Amsterdam Sessions A Friday evening in THE BUTCHER’s Forbidden Garden Summer is upon us! Maybe not officially, but certainly spiritually. To celebrate the arrival of sunny days without end, Sir Edmond and fashion brand Goosecraf... READ MORE Ruby, ruby, ruby, ruby Do you know what you’re doing to me? My loyal followers might have noticed I have a crush on Copenhagen. Noma, Two Socks, the Copenhagen Gin Festival - it’s everything a gin lovin’ bird could wis... READ MORE Two wonderfilled floors Set foot in Sketch, London The story of Sketch, stretched across two wonderfilled floors of a converted eighteenth century building in Mayfair. The venue has five different restaurants/... READ MORE From battlezone to poolside The legacy of photographer Slim Aarons Slim Aarons–with a name like that you’re bound to be famous. Born George Allen Aarons in 1916, he enlisted in the U.S. Army at the age of 18 and soon found hi... READ MORE One restaurant to rule them all Ascend to Copenhagen’s food heaven Noma Chef René Redzepi knows his way around the Nordic cuisine, and he’s got two Michelin stars (since 2008) to prove it. Noma, four time winner of the title ‘Worl... READ MORE It’s a Tess world Ms Tess Posthumus laughs a lot while talking, spreading a happy energy that will make even the grumpiest bird sing. I caught the much sought-after Dutch barte... READ MORE Let’s reinvent Mother’s Day, shall we? A salute to our female superheroes She’s the one who brought you into this world. Who nursed you, watched over you and witnessed your first steps with a smile on her face. You two have a bond t... READ MORE Long live the King(sday) An ode to His Royal ‘Willy’ 28 January 2013 was a memorable day. Beatrix, queen regnant of the Kingdom of the Netherlands since 1980, announced her abdication, leaving the throne to her ... READ MORE Serve: Up and Over The truth is in the adventure In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first three parts were dedicated to The Clover Cl... READ MORE The story of Cinnamon An Asian mystery unraveled An Asian mystery unraveled Coming from the island of Réunion, the Vanilla capital of the world, I take my botanicals very seriously. They are presents of Mother Nature, aren’t they? Six... READ MORE Meet our Brand Ambassador Sir Sandro Ivanić, our new Brand Ambassador for The Netherlands We are proud to introduce our new brand ambassador for The Netherlands, Sandro Ivanić. A mixologist raised in Croatia, who spread his wings, flew away and lan... READ MORE Be there or be elsewhere (less fun) Amsterdam Cocktail Week kicks off The Sir Edmond serves are ready, the food pairings are ready, I’m more than ready. How about you? All set for the second edition of Amsterdam Cocktail Week? I... READ MORE A new member of the flock Sir Martin Ambrass, our Brand Ambassador for The Baltic States We are proud to introduce a new member to the flock once more, our new brand ambassador for the Baltic States, Sir Martin Ambrass. Martin was raised in Riga a... READ MORE Special serves for a spirited week Mouth-watering food included You know what makes my gin journey so addictive? Witnessing my rebellious flock enjoying each and every sip. At Amsterdam Cocktail Week, I raise the stakes wi... READ MORE A world of endless flavours Welcome to Denmark’s gin nirvana As of last year, gin nirvana can be found in Denmark. It has it all: the spirits, the skills, the showmanship. I descended into Aarhus to have a chat with Two... READ MORE Q&A with a cocktail master from Malmö Meet Swedish sun chaser Mr Jonatan Brinte Paddy’s wine and gin bar is a key player in Malmö’s cocktail scene. While visiting the Swedish city to celebrate new friendships, I caught up with 25 year old... READ MORE What to do for Valentine’s Day? One sweet surprise to rule them all Lovers, we need to talk about Valentine’s Day. This year, set your reservations about the ‘Hallmark holiday’ aside and make a toast. To togetherness, to futur... READ MORE Patrons of the peculiar A culinary voyage in London From the moment I first passed its large wooden doors, The Trading House didn’t stop to amaze me. This residence on 89-91 Gresham Street in London houses ‘a w... READ MORE Amsterdam Cocktail Week Shake your tailfeather at Tunes Bar Dearest flock, mark your calendars! From Monday 5 to Sunday 11 March, the Amsterdam Cocktail Week will be in full swing. Come and find me at the Tunes Bar for... READ MORE Touchdown on UK soil Sir Edmonds Gin lands in London Sometimes, when the daily grind of life creeps up from behind, I like to just fly off and go wherever my wings take me. Unafraid and undaunted, because beyond... READ MORE Serve: The Flower Next Door An unusual little thing called love In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first two parts were dedicated to The Clover Club... READ MORE The 10 commandments for 2018 Your New Year’s resolutions done right It’s that time of year again. And sweet mother of birds, do I love the anticipation! What unusual characters does 2018 have up its sleeve? Who is going to mak... READ MORE NYE under a palm tree 6 places to start 2018 in style Wherever they may be, palm trees remind me of home. I grew up on the tropical island of Réunion, you see. Standing knee-deep in a blue lagoon is kinda my thin... READ MORE The perfect gift does not exi- Never mind Can I be frank with you? Not Sinatra or Underwood, but honest? Christmas was never really my thing. I’m a tropical bird from Réunion, east of Madagascar. Nort... READ MORE Serve: The Free Bird Release your inner rebel In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first part of our journey was dedicated to The Cl... READ MORE The man, the myth, the mystery The true story of Santa Claus S ome say Santa was invented by Coca-Cola. Some say Mr Claus owes his fame to Charles Dickens’ A Christmas Carol. I say he is a complex combination of histori... READ MORE Sir Edmond Gin tasting at Hutspot Treat your tonsils to my rebellious spirit Attention, fellow Sirs and Lady birds alike! I’m proud to present to you: the perfect Christmas gift. It’s bottled, it’s unusual, it’s arousing. Come and find... READ MORE A dash of Denmark on the Champs-Élysées Fine dining amidst Scandinavian sophistication Some places make the feathers on my back stand straight up - and I mean that in the most positive way possible. My beloved Paris is home to such a place. Two o... READ MORE Jungle Paradise Embrace nature in sun-soaked Mexico Remember my excitement about the idyllic farmhouse La Granja in Ibiza? Let me tell you a little secret: an equally unusual home away from home is waiting for y... READ MORE Pink king in the North Sir Edmond makes its way to Denmark Being the rebellious migratory bird that I am, I want the whole world to taste my gin. After all, modesty is for doves, right? Making the rounds over... READ MORE Perfect serve: The Clover Club The return of a pre-Prohibition era classic In my Perfect Serve series, I will take you on a trip around the world in search of cocktail perfection. The first part of our journey b... READ MORE A different vision, redefining the standards Meet pioneer photographer Mr Peter Lindbergh Have you ever heard of a bird or man that made history by following the flock? Me neither. Mr Peter Lindbergh (1944) is the epitome of a reb... READ MORE We’re setting off to Ibiza... Find peace at this idyllic farmhouse There is a place that lets you dream with your eyes wide open. A farmstead set among the pastoral islands of Ibiza, the Spanish island in the Medite... READ MORE One man, 600.000 cocktails Meet master bartender Mr Timo Janse Mr Timo Janse is not your average bartender, he is an unusual character. In his career, he has made over 600.000 cocktails. About once a month, the m... READ MORE The cool, the food and the spirits Urban jungle Bar Botanique has it all As I made my way north, seeing the tropical greenness of my birthplace Réunion fade out of sight, I settled on Amsterdam as my destination. As soon... READ MORE Are you ready to fly? Flamingo’s are curious creatures. How I know? Because I am one. You can call me Sir Edmond. Being a migratory bird from the island of Réunion, east of Madagascar, the winds have blown m...
