READ MORE Gifting season is here, now what? You can’t go wrong with gin You’re the greatest gift of all, without a doubt. Yet you don’t want to show up to your family dinners and friend gatherings empty-handed. You can’t go wrong ... READ MORE Sir Edmond Gin invites Mr Elliot Ball Takeover at Bar TwentySeven In the run-up to our much awaited takeover at Bar TwentySeven in Amsterdam, I caught up with Mr Elliot Ball. The bartender extraordinai... READ MORE Allan Brown wins Sir Edmond & Sound Cocktail Competition, Netherlands First cocktail & sound pairing competition ever Allan Brown is the winner of Sir Edmond & Sound, the world’s first cocktail & sound pairing competition. In the Tunes Bar of the Conservatorium Hotel ... READ MORE Sir Edmond & Sound The competition that makes cocktails talk Let me serve you 'Sir Edmond & Sound', world’s first cocktail and sound pairing competition. Where the best bartenders of the Netherlands will spice up th... READ MORE The rebel that redefined cinema 90 years ago today a film genius was born The movie theater is one of those places that never ceases to amaze me. Whenever I’m in need of a soul-stirring impulse I turn to the big screen, taking in th... READ MORE Amsterdam Sessions A Friday evening in THE BUTCHER’s Forbidden Garden Summer is upon us! Maybe not officially, but certainly spiritually. To celebrate the arrival of sunny days without end, Sir Edmond and fashion brand Goosecraf... READ MORE From battlezone to poolside The legacy of photographer Slim Aarons Slim Aarons–with a name like that you’re bound to be famous. Born George Allen Aarons in 1916, he enlisted in the U.S. Army at the age of 18 and soon found hi... READ MORE Special serves for a spirited week Mouth-watering food included You know what makes my gin journey so addictive? Witnessing my rebellious flock enjoying each and every sip. At Amsterdam Cocktail Week, I raise the stakes wi... READ MORE A different vision, redefining the standards Meet pioneer photographer Mr Peter Lindbergh Have you ever heard of a bird or man that made history by following the flock? Me neither. Mr Peter Lindbergh (1944) is the epitome of a reb...
