Sir Edmond teams up with importer Nordic Group


reating strong partnerships is one of our top priorities. We love to look beyond the next border and share our gin with as many people as possible. Next stop: Romania.

Sir Edmond was founded in 2016. Only five years later every major country in Europe has been introduced to our Bourbon vanilla infused gin — and we’re far from done. After welcoming our new German importer, the Bremer Spirituosen Contor, to the Sir Edmond family earlier this year, we now say hello to Nordic Group, the renowned Romanian importer of premium products.

Nordic Group’s vision is to bring premium quality products closer to the consumer, by delivering these directly to hotels, bars, restaurants and other points of sale. “This new collaboration with Nordic Group, one of the biggest companies in Romania in selling premium products, is once again a sign of the success of the uniqueness and versatility of the Sir Edmond Gin brand,” says Sir Edmond co-founder Dominique Makatita. “We are blown away by the achievements of Nordic Group through the recent years, making them the perfect partner to introduce Sir Edmond across Romania. We are again very thankful to develop our brand with a strong partner who is a leader in their market.”

“With this exciting new partnership we create a reliable base in Southeast Europe,” Sir Edmond co-owner TJ van der Drift adds. “It’s a great match, not only because of their impressive distribution network, but also because we fully support Nordic Group’s mission to bring joy into people’s lives.” Ciprian George Moldoveanu, General Manager of Nordic Group, can’t wait to introduce Sir Edmond to Romanian consumers. “We are very excited about this new collaboration and grateful that we will have the chance to delight people with such a special product as Sir Edmond Gin! Nordic Group aims to build Sir Edmond as a strong and reliable brand on the gin market in Romania.”