f the second six months of 2022 are only half as good as the first, we’d still get away with calling it a groundbreaking year for Sir Edmond. After making its way to distributors in Italy, Slovenia, Croatia, Greece and Hungary earlier this year, our gin is now ready to conquer wonderful Slovakia.
The landlocked country in Central Europe is home to Svet Nápojov, one of Slovakia’s leading importers and distributors of exclusive spirits. They are present all over the domestic market, with their own shops throughout the country and the biggest national e-commerce platform for spirits, svetnapojov.sk. Besides being the biggest, it’s also the best: Svet Nápojov has been voted ‘best shop of the year’ by price comparison website Heureka six times in a row.
Svet Nápojov, which is Slovakian for The World of Drinks, delivers on its name: their portfolio consists of high quality brands from all over the world. They consider it their mission to carefully select the most interesting and exciting flavours and introduce them to both the on and off trade in Slovakia.
Portfolio Brand Manager Jozef Maras is really excited to have Sir Edmond Gin on board. “The flavour profile is so disruptive that we strongly believe we can make an impact in the competitive gin category. It is really something special, both the concept and the taste, and we can’t wait to bring Sir Edmond to the Slovakian gin lovers.”
Dominique Makatita, co-founder of Sir Edmond Gin, is equally excited to get the partnership started and conquer the Slovakian market. “Svet Nápojov are true industry professionals. With their solid and enthusiastic team working on the brand, we are convinced Sir Edmond Gin is in good hands. As a distribution partner they tick all the boxes: from supplying the wholesale, on trade and off trade, to running the number one e-commerce platform in the country as well as their own shops. I’m excited about the fast route to market and about bringing our Bourbon vanilla deliciousness to the Slovakian consumers.”
Sir Edmond co-owner T-J van der Drift sees the collaboration in Central Europe as the logical next step in the European growth strategy. “I am honoured to say that we have entered into a great partnership with one of the biggest importers from Slovakia: Svet Nápojov. Sir Edmond Gin is definitely ready for this new adventure. Svet Nápojov imports high quality brands from all over the world and we think that Sir Edmond Gin is a good addition to their portfolio. We are excited to see all the opportunities Slovakia has to offer and we cannot wait to share our Bourbon vanilla infused gin with another beautiful part of Europe.”
