Sir Edmond Gin celebrates new partnership with Hungary


ver the past few years, we have been on a mission to get our golden liquid on as many shelves as possible around the globe. Thanks to our collaborators who believe in our Bourbon vanilla infused gin and the surprising blend of flavours it can bring to the spirits world, we are on our way.

Sir Edmond Gin is proud to be returning to Hungary with a new partnership! After spreading our wings across half of Europe last year, we will return to Hungary to partner for a new collaboration: Jan-ker/Mr. Alkohol. Jan-ker/Mr. Alkohol has been specializing in premium spirits since 2001, and we are proud to join their fine spirits and drinks portfolio. They have a wide range of physical stores throughout Hungary, welcoming an average of 7,000 customers daily, and their e-commerce platform is an established name in the country. It is the fastest growing website of Hungary with a lot of forward-thinking marketing. They strive to create a webshop that is youthful, dynamic and keeps the spirit of age in mind as much as possible. They constantly deliver new content on their webshop and social media surfaces and they want to be one step ahead of others.

“We are really looking forward to collaborating with Jan-ker/Mr. Alkohol with their distribution centers, physical stores, strong e-commerce platform, and most importantly, the whole team behind it. They do not just believe in bottles, but they strongly believe in brands: building a future together where both will succeed. As a brand, we can do a lot from our headquarters, but we need the support and belief from our partner in the market to get things done. Thanks to their 20 years of knowledge, experience, and extensive network, we are convinced we will further grow the brand in Hungary together.” says co-founder Dominique Makatita.

As a distribution partner, we admire more than their influence on the Hungarian spirits market. They commit to educating customers on consuming premium spirits responsibly, and we can only respect that.

Zoltán Németh, Manager of Jan-ker/Mr. Alkohol, says: ”Collaborating with such a developing and forward-thinking brand as Sir Edmond Gin as a great honour for us. In Dominique we came to know a really generous person, who works for the brand with a full heart. We are looking for these kinds of collaborations in the market and can’t wait to introduce Sir Edmond Gin to an even wider part of the Hungarian consumers and continue growing together with them.”

Sir Edmond Gin is available here.