Winner takes home €500...

Sir Edmond Gin is shaking things up with the return of its popular cocktail competition, taking centre stage in the dynamic Italian bar scene!

We believe that sights, smells, tastes, and sounds all come together to create unforgettable experiences. Our Sir Edmond Gin & Sound Pairing Competition from last year was a hit, and now we’re taking it internationally, partnering with Gruppo Meregalli to bring the competition to bartenders across Italy!

Music is a universal language, and just like the right playlist can set the mood, it can also spark incredible cocktail creations. We’re excited to see how Italian bartenders translate their favourite sounds into liquid masterpieces. From the energy of Detroit House to the elegance of classical music, anything goes as long as the music ignites your creativity!

Lotte Dekker, Sir Edmond Gin Brand Manager, says: “This is a dream come true! We are thrilled to bring the Sir Edmond Gin & Sound Pairing Competition to Italy. We have worked hard on this brand activation alongside our respected partner Gruppo Meregalli. Italy’s legendary mixology talent and flair, combined with our focus on flavour, promises to be truly inspiring. We can’t wait to see what these bartenders come up with! But this is just the first step, we have plans to expand the competition globally this year. We believe that the Sir Edmond Gin & Sound Pairing Competition has the potential to become a global celebration of mixology, music, and cultural exchange.”

We are calling all bartenders in Italy! Unleash your inner mixologist and musical passion in the Sir Edmond Gin & Sound Pairing Competition! Craft a one-of-a-kind cocktail inspired by a song that speaks to your soul.

Ready to join? Here’s how:

  • Register online: Head over to the official entry form and fill in all your details. Don’t forget to share your recipe and the inspiration behind your creation.
  • Show off your skills: Capture your masterpiece on video and post it on Instagram, tagging @GruppoMeregalli and @SirEdmondGin.

The grand prize winner will walk away with a €500 check specifically to fuel their love for music! Whether it’s rocking out at concerts, getting swept away by musicals, or dancing the night away at Tomorrowland, the winner is free to choose one epic event or spread the fun across multiple experiences.

Are you a bartender in Italy with a passion for mixology and a love for music? Then this competition is calling you! Get ready to unleash your creativity and show the world your cocktail masterpiece! Don’t miss out, applications close July 1st!

For more information about the Sir Edmond Gin & Sound Pairing Competition, visit: