You can’t conquer the world without having a strong home base. That’s why Sir Edmond Gin teams up with renowned brand builders Jet Import and Wonderful Drinks for the distribution of our Bourbon vanilla infused gin in the Benelux.
2021 looks promising, kicking off with an exciting new collaboration. Starting on 1 January, 2021, independent Belgian brand builder Jet Import, one of the biggest distributors of premium drinks in the Benelux, gets the exclusive distribution rights for Sir Edmond Gin in Belgium and Luxembourg. Wonderful Drinks, will oversee the distribution in the Netherlands.
Jet Import represents a wide array of premium brands and has thirty years of experience as a brand builder; expertise that provided the relatively young organisation Wonderful Drinks with a strong foundation to build on. Christophe Nelen, Country Manager The Netherlands, is excited to start taking care of the distribution of Sir Edmond Gin in the Benelux. “We are thrilled to welcome Sir Edmond to our family of premium gins at Jet Import and Wonderful Drinks. The baseline of our organization is “We like changes!”. With his radically differentiating flavour profile, Sir Edmond fits this story perfectly. Infusing the gin with high-quality Bourbon Vanilla creates a product of which there is currently no equal in the world. In recent years we have followed with great respect how the team behind Sir Edmond has established a strong foundation in the Dutch hospitality and retail industry. And with our entire team, we are very much looking forward to further expanding this strong position in the coming years.”
Sir Edmond Gin co- founder Dominique Makatita and co-owner T-J van der Drift, are equally excited about the exclusive collaboration. “Jet Import and Wonderful Drinks are among the biggest brand builders in the Benelux, and play a leading role in the world of premium drinks. Their current brand portfolio is a reflection of their drive and effective market approach. With more than a hundred motivated employees, they make a difference in the market – and making a difference is the basis for our collaboration. At Sir Edmond Gin, we are very excited about the future possibilities.”
2020 has been an eventful year for Sir Edmond Gin. We won multiple medals at The Gin Masters 2020. Became available in fifteen European countries. And our bottles made their way to the Caribbean: Aruba, Bonaire, Curaçao, Sint Maarten, Sint Eustatius, Saint Barthélemy, Saba and Anguilla.