Taking steps together to build a better future for wildlife and nature


ere at Sir Edmond Gin, we owe our success to nature. Our gin is influenced and made possible because of it, and it’s thanks to the wonders of Africa’s flora that our Bourbon vanilla infused gin took shape. Without Bourbon vanilla from the island La Réunion, and an assortment of botanicals, we wouldn’t exist. Even the flamingo represented on our label is a reminder of how much the Earth’s gifts inspire us. We strive to give back to nature, through respect and action. This World Wildlife Day, we are proud to announce the latest in a series of initiatives to fund the protection and conservation of African wildlife.

World Wildlife Day is a United Nations International day to celebrate all the world’s wild animals and plants and the contribution they make to our lives and the health of the planet. In the spirit of this year’s World Wildlife Day theme: Partnerships for Wildlife Conservation, and our ongoing collaboration with the African Wildlife Foundation, Sir Edmond Gin is proud to say: a financial contribution will be made to the AWF for every bottle of Sir Edmond Gin sold. Together as one team with one vision: supporting African-led conservation on the continent, helping to build a future for Africa “where people and wildlife thrive.”

Every bottle of Sir Edmond Gin sold will help the AWF move forward in funding African-led conservation by contributing to conservation choices across the continent. Active since the 1960s, the African Wildlife Foundation has been supporting stakeholders at major environmental summits, ushered in new voices in the environmental policy space, and deployed units of trained dogs in areas where wildlife trafficking and poaching are a threat.

Last year, they supported groups of filmmakers and photographers through the African Conservation Voices program, using local crews and putting the focus on local people and the topic of conservation, showing the impact of visual arts on the conversation around conservation efforts. They also directly took part in impacting global environmental policy negotiations this year. We are proud to walk hand in hand with them towards a healthier future for the planet. They love wildlife just as much as we do and will be able to do even more with your help. Next time you crack open a bottle of Sir Edmond Gin, raise your glass to Mother Nature!

Support the African Wildlife Foundation and get your bottle of Sir Edmond Gin here.