SpiritHub stocks up on our “uniquely flavoured” gin


e’re on a roll in Europe. After starting new partnerships in Italy, Slovenia, Croatia and Greece earlier this year, Sir Edmond now heads over to Hungary to become part of the Budapest based SpiritHub family.

Calling Hungary a hidden gem would be unfair. The country in Central Europe has been attracting millions of curious travellers for years, especially since it joined the European Union in 2004. From the beautiful Lake Balaton in the West to the Eger wine region in the East, Hungary is a treasure chest filled with unforgettable experiences.

Visiting splendid Budapest, the capital and largest city, is a must. Hungary’s political and cultural heart is home to SpiritHub, our new Hungarian importer that’s active across all channels: on trade, off trade, events and e-commerce. SpiritHub’s mission is to distribute high-quality premium brands from all over the world. They want to support the rapidly evolving bar culture in Hungary by offering stylish spirits for a perfect bar experience, as well as translating that exclusive experience to the homes of cocktail loving Hungarians — for example by providing bartending tools and tailor-made drink packages for all ages and tastes.

Sir Edmond Gin is very excited and honoured to be part of the SpiritHub family, says co-owner T-J van der Drift. “We are ready for the next step in our gin journey. We are excited to explore all of the possibilities Hungary has to offer and together with SpiritHub we want to make this partnership a great success.”

Andrea Baranyai, CEO of SpiritHub Hungary, couldn’t agree more. “The bar culture in Hungary is improving day by day and SpiritHub has always been a dedicated ambassador. We are really excited about this partnership. The uniquely flavoured Sir Edmond Gin will redefine cocktails for our premium consumers and partners. We have matching philosophies about high-end services, and together we will be able to create really special moments for Hungarian gin lovers, regardless of place and time.”

For Sir Edmond co-founder Dominique Makatita the partnership with SpiritHub is another highlight in the brand’s European expansion. “Right after setting up collaborations in Italy, Slovenia, Croatia and Greece, we are very grateful to welcome yet another new distribution partner who believes in the magic of Sir Edmond Gin. Our goal is to bring our world-class spirit to a global audience. We are delighted to be part of SpiritHub’s exclusive premium portfolio and are very excited about working together with their amazing team. Our shared future in beautiful and authentic Hungary is full of potential!”

Sir Edmond Gin is available here.