The competition that makes cocktails talk

Let me serve you ‘Sir Edmond & Sound’, world’s first cocktail and sound pairing competition. Where the best bartenders of the Netherlands will spice up their exclusive Sir Edmond creations with a custom made soundtrack – and compete for 1.000 euros.

Lazy ocean waves, a piano piece by Chopin, countryside crickets, George Michael singing his heart out… Any sound is allowed, as long as it fits perfectly with the Sir Edmond cocktail. A sour serve might benefit more from acid house than from ABBA.

Expect original serves, odd sounds, majestic melodies and beautiful people. The one and only winner receives a special Sir Edmond treatment, consisting of:

  • Everlasting fame
  • An interview and photo shoot on the Flamingo Journal
  • The winning cocktail and soundtrack featured as an official Sir Edmond serve
  • 1.000 euros to spend however the lucky one please

Each competitor comes up with a soundtrack that consists of three different parts: the making, the serving and the consuming ritual. A DJ will put the sound puzzle together while the bartender performs his or her magic for an expectant three-headed jury: Sir Edmond brand ambassador Sandro Ivanić (Hotel 27), Dutch cocktail legend Timo Janse (Flying Dutchmen Cocktails) and Tunes Bar manager Sander Lucardie.

What? Sir Edmond & Sound Competition

When? On Tuesday the 23rd of October, start 11:00

Where? At the Tunes Bar in the Conservatorium Hotel, Amsterdam

Compete? Drop me an email at – and be sure to bring your A-game!