January is the month of fresh starts. Resolutions are made, routines are reset, and sooner or later you hear it everywhere: “I’m doing Dry January.” But does a new year really have to mean taking flavour and enjoyment off the table?
At Sir Edmond Gin, we look at January a little differently. Not louder. Not rebellious. Just more intentional. Not So Dry January is our way of gently rethinking the usual approach by focusing on experience, balance, and genuine enjoyment, rather than strict rules.
Yes to flavour. Yes to ritual. Yes to taking the time to truly enjoy a well made drink.
It is about making conscious choices and embracing slower moments. Drinks that invite you to pause, to be present, and to enjoy what is in your glass.
That mindset fits Sir Edmond Gin naturally. This is not a gin you drink without thinking. It is a bourbon vanilla infused gin that reveals itself sip by sip. Warm, layered, and full of character. Vanilla softens the juniper, spice adds depth, and the flavours continue to evolve long after the first taste. You do not simply drink it, you experience the craftsmanship, the care, and the attention behind every drop.
Experience it yourself
Pour a refreshing gin and tonic with a twist of grapefruit peel, or choose a classic serve with orange and cinnamon. Build your drink over ice and take a moment before the first sip. The aromas open, the flavours settle, and the bourbon vanilla character has space to shine. A simple G and T becomes an experience you can truly take your time with.
Tips for a flavourful January
Make the serve a ritual
A Sir Edmond Gin & Tonic deserves a moment of attention. Choose a beautiful glass, fill it with quality ice, and take your time building the drink. Add tonic slowly, watch it come together, and enjoy the anticipation before the first sip. The ritual is part of the experience.
Let botanicals lead the way
Sir Edmond Gin is rich in layered botanicals like juniper, cardamom, and cinnamon. Enhance what is already there by adding fresh ginger, thyme, lavender, lemon peel, or rose petals. These small touches deepen the flavour and invite you to engage your senses.
Play with fruit and natural garnishes
Grapefruit, orange, raspberry, or lime bring colour, aroma, and freshness to your drink. They lift the flavours and turn every serve into something visually striking. A drink that looks good invites you to slow down and enjoy it properly.
Drink with intention
Take a moment with your drink. Notice the aroma, the colour in the glass, the way the flavours unfold and linger. Not So Dry January is about appreciation, not excess. When you give your full attention to each sip, the experience becomes richer and more rewarding.
Not so dry january, the Sir Edmond way
January does not need to feel stripped back to feel fresh. It can be a moment to rediscover quality, craft, and presence.
Slow down. Savour the moment. Immerse yourself in the experience.
Because when a gin is crafted with care, it deserves to be experienced the same way.