Amsterdam is a city you don’t simply visit – you experience it. Every street, every café, every canal tell a different story. The best way to discover the city? Just head out and let yourself be surprised.
For those looking to explore Amsterdam in a more curated way, we’ve created a route that takes you through same of the city’s most iconic and hidden spots – with one constant companion: Sir Edmond Gin.
From the first sip in a traditional brown bar to a final drink deep into the night, this is Amsterdam through our lens.
Start where Amsterdam truly lives: Café ‘t Molentje
You don’t start the day in a hotel bar or on a polished terrace, but in a proper Amsterdam brown café. Café ‘t Molentje is one of those places where time doesn’t seem to matter. The scent of wood, the low hum of regulars, and a bar that has seen years of stories unfold.
Here, the day begins slowly with a Sir Edmond Gin & Tonic with red fruit. The fresh fruit brings a light, approachable start to the day, while the soft vanilla notes of the gin immediately add warmth and familiarity. It’s a simple, honest opening.
Through the city to Mamas & Tapas
After a walk along the canals and through the city’s lively streets, you arrive at Mamas & Tapas. The atmosphere shifts instantly – warmer, more colourful, and full of energy.
This is a place where time slows down and everything is about sharing – food, stories, and moments. In this setting, the Sir Edmond Gin & Tonic with strawberry & cinnamon comes into its own. The strawberry brings soft, summery fruitiness, while cinnamon adds warmth and depth.
Evenings dining at Mr. Sam
As a city moves into the evening, Mr. Sam is the natural next stop. Here, everything revolves around culinary experience in a stylish yet relaxed setting.
The kitchen demands attention, and so does what’s in the glass. The Sir Edmond Gin & Tonic with orange & cinnamon fits seamlessly here. The citrus adds brightness, while cinnamon brings warm, almost gastronomic layer that complements dinner perfectly.
Hidden Amsterdam at Door 74
Behind an unassuming door in the city lies Door 74 – a speakeasy that feels like stepping into another world. Inside, everything is about precision, craft, and detail.
The atmosphere is intimate, almost cinematic. Cocktails are not simply made here – they are constructed with care and intention. It’s a place to slow down, observe, and taste.
From cocktails to nightlife at House of Noa
As the night deepens, the energy shifts to House of Noa. The atmosphere transforms completely: music, lights, movement, and a crowd ready to embrace the night.
It’s a place where moves faster yet experience remains central. Sir Edmond gin adapts seamlessly to this energy.
Ending in calm at the Amstel Hotel
After a full day in the city, there is only one place to truly unwind: the Amstel hotel. By the water, overlooking the illuminated city, everything slows down again.
Amsterdam is not a city you understand in one go. It’s a city of layers, contrasts, and unexpected transitions.
That’s exactly what makes this route so special: you experience the city step by step, place by place, moment by moment.
And throughout it all, one constant remains: Sir Edmond Gin