At Sir Edmond, we are always looking ahead. The way we toast to the good times is evolving, and this summer, we’re seeing a shift that is right up our street. Heavy hitters are making way for balance, smoothness, and versatility. The sun calls for drinks that are light on the palate but leave a lasting impression on the taste buds.
While the trusted Gin & Tonic will always hold a special place in our hearts, a new movement is sweeping across Europe: the rise of the Spritz and the highball. We are collectively seeking refreshment that feels effortless, where the quality of the ingredients tells the real story.
It’s all about simplicity, elegance, and – of course – that irresistible hint of Bourbon vanilla.
Discover our new signature serves
To embrace this new drinking culture, we have developed a fresh range of Signature Serves. These are designed for those golden hours on the terrace and long, balmy evenings with friends:
The Flamingo Spritz & Lychee Lace: Our answer to the growing demand for light, aromatic serves. Accessible, refined, and exceptionally crisp.
The Velvet Paloma: A rebellious twist on a beloved classic. By swapping tequila for Sir Edmond Gin, we’ve created a Paloma that marries familiar citrus brightness with a velvety vanilla finish.
The Rebel: For those who dare to be different. A bold, contemporary take on what a gin-based drink can truly be.
Classics with a golden touch
Beyond the effervescence of the Spritz, Sir Edmond Gin also brings a new dimension to timeless structures. Whether you opt for the Sir Edmond Sour or our characterful Vanilla Negroni, our Bourbon vanilla infusion adds a layer of depth you won’t find any other gin.
The future is light
The popularity of the spritz is more than just a passing trend; it’s a new way of socializing. With our latest range of cocktails, we are proving that gin is the perfect foundation for this modern, accessible style of drinking.
Stay tuned! Over the coming weeks, we’ll be sharing the full recipes and exclusive content for these serves, created in collaboration with world-class bartenders.