Discover the smooth, rebellious taste of vanilla flavoured gin in Asia. Sir Edmond Gin, crafted in Europe with real Bourbon vanilla, is now available in Hong Kong—Asia’s dynamic gateway for premium spirits and innovative mixology.
A New Chapter Begins in Asia
From the canals of Amsterdam to the towering skyline of Hong Kong, Sir Edmond Gin begins a bold new journey. Our signature spirit, infused with Bourbon vanilla from the Indian Ocean region (learn more), offers a flavour both familiar and surprising—ideal for Asia’s fast-evolving cocktail scene.
After winning fans across Europe and the Caribbean, Sir Edmond Gin is now ready to conquer Asia, starting in one of the world’s most vibrant cities.
Partnering With Patollo
To guide us through this thrilling chapter, we have partnered with Patollo, specialists in building premium European brands within the Asian market. With a strong local network and a forward-thinking vision, Patollo is the ideal partner to help us introduce Sir Edmond Gin to the right places in the right way. Together, we are not just creating a moment, we are building a movement.
“We’re incredibly proud to introduce Sir Edmond Gin to Hong Kong,” says Lotte Dekker, Commercial Manager at Sir Edmond Gin. “With Patollo as our trusted guide, we’re not just entering a new market, we’re starting an exciting new journey. Their local expertise and dynamic vision are the perfect match for our bold spirit. Together, we’re ready to make a lasting impression and bring a touch of vanilla rebellion to Asia’s most vibrant city.”
Why Vanilla Flavoured Gin in Asia?
Asia’s bar scene is growing fast, with discerning consumers seeking originality, flavour depth, and authentic stories behind every bottle. The region’s craft spirits market is booming, projected to reach US $18.6 billion by 2030 (source)—making it the perfect time to introduce something unexpected.
Sir Edmond Gin, with its warm, smooth Bourbon vanilla profile, stands out in cocktails, G&Ts, or simply served neat.
Built for the Long Run
This is not just a single city story. Hong Kong marks the beginning of a broader journey across Asia. With plans already unfolding in mainland China, Vietnam, Japan, and beyond, Sir Edmond Gin is ready to share its remarkable flavour with new friends and curious palates throughout the region.
“The opportunity in Asia has never been greater,” says Roland Schoonen, founder of Patollo. “But it takes patience, strategy, and the right brand story. Sir Edmond Gin has that. We’re just getting started.”
Let the Journey Begin
From high-end hotels and hidden speakeasies to concept stores and curated tastings, Sir Edmond Gin is finding its home in Hong Kong. And this is just the beginning. Keep an eye on the Flamingo Journal as we explore new cities, take on new collaborations, and create unforgettable moments.
From the canals of Amsterdam to the skyline of Hong Kong, this journey is defined by curiosity, craftsmanship, and the courage to do things differently. The flamingo has landed, and Asia is ready.
Want to know more about Bourbon vanilla, Gin & Tonic, cocktails and the story behind Sir Edmond Gin?