Welcome to the Sir Edmond Gin Academy, a place for curious minds. The Sir Edmond Gin Academy is your gateway to the story behind the world’s first Bourbon vanilla-infused gin. Crafted at one of the Netherlands’ oldest distilleries, dating back to 1777, Sir Edmond combines centuries of distilling expertise with bold innovation.
At its heart lies rare Bourbon vanilla from Reunion Island and Madagascar, an ingredient celebrated worldwide for the warmth and joy it brings to every sip.
Alongside our rebellious botanicals, it shapes a spirit unlike any other. The Academy takes you on a four-chapter journey: uncover the story, meet the botanicals, master the techniques, and elevate your serve. Through behind-the-scenes insights, step-by-step tutorials, and a full online masterclass, you can explore, experiment, and be inspired, right from the comfort of home. No login required, just dive in and let Sir Edmond guide your gin adventure.
Are you ready to fly?
Welcome to the Sir Edmond Gin Academy. We are delighted to have you on board and excited to share our journey with you. In this Academy, you will discover the story, philosophy, and craftsmanship behind the world’s first Bourbon vanilla-infused gin, giving you the knowledge and tools to inspire others with confidence and passion.
To truly appreciate Sir Edmond, one must look back. Gin did not appear overnight. It was born from ancient remedies, shaped by Dutch genever, and refined through centuries of craft. From malty Schiedam distilleries to London Dry’s rise, each step left its mark. In this chapter, we retrace that journey, the foundation on which Sir Edmond proudly stands today.
Every detail tells a story, every drop carries a legacy
Sir Edmond Gin is a journey of discovery, where flavour, balance, and detail come alive. Golden hues, velvety Bourbon vanilla, and carefully chosen botanicals create a gin full of depth and character. Crafted with care over eight weeks at the historic Herman Jansen distillery, every sip reveals layers waiting to be uncovered. It’s a spirit that carries not only refinement, but also responsibility.
Sir Edmond Gin is made to be experienced. From signature Gin & Tonics with notes of orange, cinnamon, strawberry, or mint, to inventive cocktails like the Rebellious Pornstar Martini and Espresso Martini 2.0, every serve is an experience of flavour, balance, and detail.
Guided by our golden Bourbon vanilla and enriched by hand-selected botanicals, Sir Edmond pairs effortlessly with tonic, fruits, spices, and coffee alike. In this chapter, discover the versatility and artistry of Sir Edmond Gin. Every creation reflects our philosophy: meticulous attention to detail, respect for flavour, and a spirit crafted to inspire and delight with every sip.
Every market is unique, yet Sir Edmond Gin speaks a universal language of flavour, story, and experience. To help you share that language with confidence, we’ve distilled six best practices to carry the spirit forward. From showcasing Bourbon vanilla on the menu, to inspiring bartenders, creating visibility, and embracing cross-marketing, each practice is a tool to make Sir Edmond memorable, meaningful, and impossible to forget.
Knowledge is only the beginning. The true spirit of Sir Edmond lives in the way it is shared. In conversations, in serves, in stories told across the bar. If you have questions, ideas or wish to learn more, we welcome your voice. Reach out to us at any time, and let curiosity lead the way.
Together, we will continue to shape experiences that inspire, delight and endure.
