id you know that some of gin’s most precious aromatics were initially sourced in India? We are proud to announce that our very own gin will be available in India as of today. Through our partnership with Amistad Spirits, Sir Edmond Gin will have the opportunity to reach gin lovers across the world’s seventh-largest and second-most populous country.
The spirits market in India has experienced a compound annual growth rate (CAGR) of 7.2% from 2021 to 2026 (Global Data), announcing a promising next few years for gin. According to Sachin, the co-founder and CEO of Amistad Spirits: “We are delighted that we will have the opportunity to present Sir Edmond a unique product with an unusual character that sets itself apart from the other gins currently in Indian Market. It’s a high quality product with a great story and awesome people behind it. We are certain that together we can make Sir Edmond Gin one of the most recongnisable gin brands on the Indian Market.” Amistad Spirits is a niche, exclusive distribution company, and we believe their extensive experience in spirits will bring great opportunities for Sir Edmond Gin and the Indian consumer base.
To quote co-founder Dominique: “We see a very experienced and motivated team in Amistad Spirits. It is a company striving to provide an exquisite drinking experience to consumers in the country. India is big, and we are focused on building the brand in Delhi, Chandigarh, Maharashtra, and Haryana in the first year. Once established, we will continue our journey further into states like Rajasthan, Goa, West Bengal, and Uttarakhand. With the great team running Amistad Spirits, we are convinced it will be an amazing and tremendously successful journey. With Amistad’s extensive experience and network in the industry, we are confident that this partnership will replicate the success story we have seen so far in other markets as well. With Amistad, we believe that our Bourbon vanilla infused gin will exceed the expectations of Indian gin lovers.”
If you are in India during the second half of the year, be sure to order a crisp Sir Edmond G&T at your favourite cocktail spot!
Sir Edmond Gin is available here.